UX Researcher & Management Certified
Nielson Norman Group, 1043265
Discoveries: Building the Right Thing
Personas: Turn User Data Into User-Centered Design
Journey Mapping to Understand Customer Needs
Usability Testing
User Research Methods: From Strategy to Requirements to Design
Service Blueprinting
Design Systems & Pattern Libraries
Leading Highly Effective UX Teams
Product & UX: Building Partnerships for Better Outcomes
UX Roadmaps
USAA
Senior Product Designer
I am stretching my UX/UI wings for our military service members on the auto insurance app SafePilot. I guided our team through a transition from Sketch to Figma by diving into component and design system library creation. I also rolled up my sleeves to build working prototypes so both our 3rd party vendors and internal development teams have everything they need to make a great app even greater. And, as always, thoroughly documented everything from glimmers of an idea to the full feature specs.
I also joined an internal design team (Figma Fanatics) to evangelize and onboard usage of Figma at USAA. I have been responsible for educating the Chief Design Office (over 200+ designers) on best practices, compatible plugins, accessibility tips and tricks, plus prototyping troubleshooting in Figma for our design department. I have created tip cards, socialized surveys, expanded our SharePoint repository of information/FAQs, plus assisted our Slack channels to help designers find the people and resources they need to succeed at using Figma.
July 2023 to present.
Vari
Senior Interactive Designer
I redesigned VARIDESK.com once and I did it again for the company rebrand to Vari with a new SalesForce site architecture. Working with an outside agency and internal team, I single-handedly coordinated and created a total asset overhaul for over 70 content pages and 100+ eCommerce products. And I did it all in 3 months.
In a hybrid Agile/Waterfall structure, I guided asset creation and content page strategy with my brand and eCommerce team. I also manage and lead digital projects for the entire Vari site experience including email, mobile site and app UI design. My digital coordination/design skills have expanded to our third-party sites like Amazon, CDW and Wayfair. I also led UX and UI for our intranet redesign within Sharepoint.
I lead a team of designers on digital projects from emails to marketing campaigns to UI site enhancements backed by A/B testing and analytics. I kept an excellent working relationship across technology, eCommerce and brand as the primary digital creative expert. I also collaborated on monthly social media campaigns for LinkedIn, Instagram, Twitter and Facebook.
March 2016 to July 2023.
Match.com
Senior Visual Designer
I did all the things I could get my hands on at Match. Android/iOS app design, emails, site UX, everything. This included an overhaul of the Mobi site experience for Match while also pushing out the mobile app.
I led email design for Match's sister site, Chemistry.com, plus I also helped with Match's Public Relations crew. I also led the charge with our creative team to make all of Match's future email communications be as responsive, gorgeous and concise as possible. This extended to Match’s robust Events team that, in addition to finding partners for our customers, also set up safe group dating events. I was the go-to email designer and I loved every minute of it. It allowed me to use my direct response experience for an in-house client effectively.
April 2014 through March 2016.
Publicis-Hawkeye
Senior Art Director
I specialized in being awesome for Capital One. I worked on improving direct mail strategy and design so Capital One could produce tasteful, relevant marketing for their credit card customers. I also dazzled in person with my charming wit and classy wardrobe of hats.
Outside of Capital One, I assisted Peterbilt with web and email design or knocked out amazing point-of-sale and brochure creative for Celanese Chemical. I backed up the Terminix, Cargill, Allstate and GM Financial teams to deliver quick, inspiring direct mail pieces and occasional packaging designs. A little bit of everything.
August 2011 through April 2014.
RAPP
Interactive Art Director
I jumped on to Rapp post-graduation and became the go-to gal for just about everything, since I am proud of my reputation for Getting It Done. Email? Last-minute DM concept? Revisions on that kit that need to go out tonight? Little bit of illustration for those storyboards? You got it.
Worked on clients such as Direct Energy, Enterprise Rent-a-Car, Hewlett-Packard, Best Buy, AMC Theatres, LensCrafters, and Bahamas.com.
November 2006 through August 2011.
“Creativity is the most practical thing a business can employ.”
- Bill Bernbach