Diana Switzer, Designer
"I get it done."
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VARIDESK Landing Pages

VARIDESK went through a landing page overhaul to attract new, unfamiliar customers to their line of sit-stand products (which now includes school desks). I approached each challenge with a comprehensive UX wireframe that focused on the story path each user would walk, refining the page to follow the simplest, most educational route.

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Starting with UX wireframes, VARIDESK Education launched with a landing page complete with animated GIFs and downloadable content to attract teachers and schools to standing products.

Starting with UX wireframes, VARIDESK Education launched with a landing page complete with animated GIFs and downloadable content to attract teachers and schools to standing products.

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The introduction to Full Office products included an opportunity for a more interactive experience for our product catalogue.

The introduction to Full Office products included an opportunity for a more interactive experience for our product catalogue.

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Federal Government employees required a slightly different story, emphasizing employee health, budget spending and government-friendly distributors.

Federal Government employees required a slightly different story, emphasizing employee health, budget spending and government-friendly distributors.

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